Applied Behavior Analysis (ABA)

Applied Behavior Analysis, or ABA, is the scientific foundation of the FBA. ABA is primarily concerned with assessing behavior in the context of the event that immediately precedes it (antecedent) and its consequence, which is the event that occurs following the behavior. By analyzing the relationship between antecedent, behavior, and consequence (ABC), clinicians are able to draw useful treatment conclusions that have already been proven to work thousands of times in the literature. Antecedents and consequences can be tweaked in order to “cut off supply” to negative behaviors and funnel it instead to new, socially acceptable behaviors. For example, feeding a child before going to the store and providing them with candy immediately after entering the store is an antecedent modification that would make it less likely the child will want candy at the register due to already being full and having candy available. With practice, the child can learn to ask for candy nicely (called a replacement behavior because it serves the same function as the challenging behavior). On the consequence end, the child now only receives candy at the register if they’ve asked nicely, without crying. Crying now goes unrewarded, and after a short period of higher intensity, it will eventually completely stop occurring in this context. There is a saying, “behavior goes where reinforcement flows.” For every challenging behavior, there’s at least one skill deficit at play.

Illustration of a car with alarmed passengers labeled “Parental controls,” “Screen time lock,” and “Phone bans,” speeding with no brakes next to the text “GO BEYOND EYEBALLS—not addiction, pay for outcomes.”.
Emotional Wellness
Caitlyn Wang

Beyond Eyeballs: Pay for Outcomes, Not Addiction

After several high-stakes responsible-tech applications and helping my daughters through college applications, I finally took a Monday off. Sauna. Cold plunge. Steam. Massage. Except…everywhere the blue light from screens stole the stillness. Signs on the changing room doors banned phones; guests had signed waivers agreeing to it; steam rooms could

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landscape photography of person's hand in front of sun
Emotional Wellness
Caitlyn Wang

How curaJOY started

The Toll of Continuous (and Ineffective) Therapy on a Family For over five years, behavior therapists, counselors, and social workers came into our home 3 to 5 hours at a time, five days a week. My neurotypical daughter flipped out one day and said, “Mom, can we just have one

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curaJOY surveys 160 Youths on Effective Interventions" and "Youth Cyberbullying Support Survey.
Our Stories
Precious

Youth Cyberbullying: What 160 Young People told us

From WhatsApp to TikTok, young people share how cyberbullying impacts them and the fixes they believe in. Cyberbullying is one of the most pressing challenges facing young people today. To better understand its impact and explore what kinds of support actually help, we conducted a Youth Cyberbullying Support and Intervention

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